Project Management for Marketing Managers
You're not running one team. You're running four specialists who each think in a different unit of work. One board, one calendar, one brief that turns into tasks.
The job is coordination, not execution
A marketing manager rarely writes the ad copy, builds the landing page, or schedules the post. The job is getting an SEO person, a PPC person, a social person and a designer to land the same campaign on the same date without a dozen "where are we on this" messages a day. Each of them already has their own way of tracking their slice. What's missing is the thing that sits above all four.
Most project tools solve this by forcing everyone onto one generic board and hoping the differences don't matter. They do matter: a content calendar and a launch checklist aren't the same shape of work, and squashing them together is why half the team stops updating the tool within a month.
ShipSprint's answer is a campaign board that sits above the specialist work: one card per campaign, sub-tasks that fan out to whichever function owns them, and a shared calendar that shows every team's dates in one view without anyone re-typing a spreadsheet.
This matters most at the size most marketing teams actually are, five to fifteen people, split across in-house specialists and one or two agency partners, where nobody has time to be a full-time project coordinator on top of their actual job. The campaign board is meant to do the coordinating without becoming a new full-time task itself.
One brief, four teams, no separate status meeting
Built around the fact that a campaign has one owner and several contributors, each working differently.
Write the brief as a wiki page: objective, audience, key dates, deliverables per channel. Any sentence on that page can turn into a task, so the brief doesn't sit separately from the work. It generates the work, and it stays there as the reference when someone joins the campaign midway.
SEO's publish dates, PPC's flight dates, social's posting cadence and design's delivery dates all land on the same calendar. You see the week as a marketer sees it, not as four separate tools would show it to you.
Each function keeps a board that fits how it actually works. The campaign board above it rolls their progress up without you copying status between tools. WIP limits on each board mean nobody's queue quietly fills past what they can do.
A request for "one more banner" or "can we boost this post" lands in a triage inbox instead of a Slack DM to whichever designer answers fastest. It gets scoped, assigned and dated against real capacity rather than absorbed as invisible extra work.
As each function's sprints complete, ShipSprint learns its real pace and projects forward. If the design queue is running behind two weeks before launch, you find out while there's still time to re-scope, not the morning of.
A Monday digest rolls up all four functions' progress against the campaign calendar automatically. You stop pinging four people individually to build the update you'd otherwise send up the chain yourself.
When one of the four functions is an agency rather than an in-house hire, they work in the same campaign board and calendar as a normal collaborator. No separate spreadsheet just because they're not on payroll.
What a launch week actually looks like
Take a product launch with a fixed date. Six weeks out, the brief goes up as a wiki page and spins off tasks to each function: SEO gets the landing page and supporting content, PPC gets the campaign structure and creative brief, social gets the announcement calendar, design gets the asset list. Each team works its own board, in its own vocabulary, at its own pace.
Four weeks out, the shared calendar shows PPC's creative is approved but SEO's landing page copy is still in draft, visible without a status meeting, because both boards feed the same calendar. Two weeks out, the forecast flags that design's asset queue is running a few days behind the other three functions, based on their measured pace so far, not a guess. You shift a designer's priorities before it becomes the thing that delays launch day, instead of finding out the morning creative was due.
None of that required a status update from anyone. It came from the work itself: the calendar, the boards, the forecast. That's the actual point of running campaigns this way rather than by asking four people to report in.
What it costs to run campaigns this way
Free covers 5 users and 2 projects, which is enough to run the campaign board with one or two specialist boards underneath it and see whether the shape fits before committing to anything larger.
| Plan | Price | Fits |
|---|---|---|
| Free | ₹0, 5 users, 2 projects | One campaign board plus a specialist board or two, no card needed |
| Team | ₹299/user/month, ₹2,899/year | A full in-house team across SEO, PPC, social and design, up to 40 users |
| Business | ₹599/user/month, ₹6,499/year | Forecasts per function, the owner command center, and SSO for larger marketing orgs |
Billing is per seat in rupees with GST-compliant invoices, and every paid plan opens with a 14-day full-access trial on Business, sample project preloaded, no card required. See the full pricing page for details on what each plan unlocks.
Built for a manager who doesn't do the specialist work
You're not going to learn four specialist disciplines well enough to catch every problem before it surfaces, and you shouldn't have to. What you need is enough visibility to ask the right question at the right time, plus enough of the admin handled automatically that asking isn't the only way to find out.
- The "my day" screen shows what's due across the whole campaign, not just one channel, which is genuinely useful when you're the one person tracking all four
- Logging time takes about five seconds, so you can see hours actually spent per campaign without chasing four teams for a timesheet
- No screenshots, keystroke logging or activity tracking. You get delivered work and logged hours, not a surveillance report on specialists who resent being watched
- The owner command center rolls campaigns up alongside every other department, so a founder asking "how's the launch going" gets an answer without a separate meeting
- ShipSprint connects to Claude and ChatGPT, so you can ask "what's still open on the Q4 campaign" in plain language instead of clicking through four boards
Common questions
Not necessarily. ShipSprint is where the campaign-level coordination lives: the brief, the shared calendar, the cross-team dates. Some teams move their function's day-to-day board in too because it's one less login; others keep specialist tools for the specialist work and just make sure the dates that matter to the whole campaign show up on the shared calendar.
A single flat board is usually where cross-functional tracking goes to die. An SEO task and a PPC flight date aren't the same shape, and forcing them into identical cards is why people stop updating it. ShipSprint keeps each function's board in its own vocabulary and rolls only the campaign-relevant parts up to the shared calendar and brief.
Yes. Delivery forecasts are calculated per team from their measured pace as sprints complete, so if design or SEO is trending behind their piece of the campaign, it shows up on the forecast weeks before the deadline rather than the day of.
Free covers up to 5 users and 2 projects, forever. Team is ₹299 per user per month (₹2,899/year) for up to 40 users, enough for most in-house marketing teams plus their specialists. Business, at ₹599 per user per month (₹6,499/year), adds the forecasts and owner command center described above. Every paid plan opens with a 14-day full-access trial on Business, sample project preloaded, no card required.
Yes. Each person logs their own hours against the task in front of them, which sits under whichever function's board it belongs to and rolls up to the campaign it supports. You get a real hours-per-campaign figure across all four functions without building a separate cost-tracking spreadsheet.
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