Project Management for PPC Managers
Every campaign launch is the same checklist run again under a new deadline. ShipSprint turns that checklist into a template, and adds a deliberate stop before spend goes live.
Launches are repeatable, so treat them that way
PPC work has an unusual rhythm compared to most project management: the same launch sequence (creative approved, tracking verified, budget set, targeting confirmed, ad copy reviewed) repeats every time a campaign goes live, on a deadline that's usually set by a flight date nobody's moving. Miss a step and you either burn budget on something broken or delay a launch the client is already expecting.
Most teams manage this with a checklist in a doc that quietly drifts out of date, or worse, in someone's head. ShipSprint turns the launch sequence into a board template: every new campaign starts from the same checklist, in the same order, with nothing skippable by accident.
This matters most for agencies and in-house teams running several campaigns at once, where the launch sequence for account A shouldn't get confused with account B's, and where a missed step doesn't just cost time. It costs client trust the next time a launch is late.
Built around the launch cycle, not a generic backlog
The parts that map onto how a PPC calendar actually runs.
Save your launch sequence once (creative, tracking, budget, targeting, copy review) and every new campaign starts from that template. No step gets forgotten because someone was launching from memory on a Friday afternoon.
Set a column limit on "ready to launch" so a campaign can't sit there past a set number without a second look. It's friction on purpose: spend is real money the moment it goes live, and a gate that slows you down for thirty seconds before launch is cheaper than an unreviewed campaign burning budget overnight.
As the team's sprints complete, ShipSprint learns the actual pace of getting a campaign launch-ready and flags one trending behind its flight date, while there's still time to pull resources onto it, not the morning the client asks why it isn't live.
Monthly and quarterly budget reviews, creative refreshes and re-targeting audits repeat on their own schedule. Set them up once as recurring items on the board instead of re-creating the same task every cycle.
A last-minute "can we add a campaign for this promo" lands in a triage inbox and gets scoped against the team's actual capacity, instead of getting silently squeezed into an already-full week.
Time logged next to the task means you can see, honestly, how many hours went into managing a given account or campaign. That's genuinely useful when a client asks what they're paying for beyond the media spend itself.
Each client or product line can run its own launch template if its approval chain genuinely differs, while still reporting up through the same owner view. Nobody's forced through an identical process that doesn't actually fit them.
What ShipSprint deliberately doesn't touch
ShipSprint has no integration with your ad platforms. There's no syncing spend, impressions, clicks or performance data from the platforms you're already running campaigns in. That data stays where it belongs, in the ad platforms themselves. What ShipSprint tracks is the coordination work around the spend: is the campaign launch-ready, did it pass review, is the budget cycle on schedule. Two different jobs, kept in two different places on purpose.
It's worth being blunt about why: a project tool that tries to also be a performance dashboard usually ends up a worse version of both, and syncing live spend data into a task board adds a dependency that breaks the moment an ad platform changes its API. Your ad platforms already do performance reporting well. ShipSprint's job is the part they don't cover: whether the humans and the checklist around the spend are actually on schedule.
What a launch actually looks like on the board
A new campaign gets created from the launch template three weeks before its flight date, arriving with every step already on the board: creative brief, tracking setup, budget approval, targeting sign-off, final copy review. Each step gets assigned and dated, and the WIP limit on "ready to launch" means the campaign can't slide into that column until the steps ahead of it are actually done.
A week out, the forecast (built from how fast this team has cleared the same steps on past launches) flags that tracking setup is running two days behind where it needs to be to hit the flight date. That's not a guess about whether the campaign will be late; it's the team's own measured pace, applied forward. There's still time to pull someone onto it.
On launch morning, the campaign reaches "ready to launch," sits there for the review gate, gets the second look, and goes live. The checklist, the review, and every hour logged against it all sit in one place afterward, in case the client asks what happened before the ads did.
What it costs
| Plan | Price | Fits |
|---|---|---|
| Free | ₹0, 5 users, 2 projects | One account manager trying the launch-checklist template, forever, no card |
| Team | ₹299/user/month, ₹2,899/year | A small agency or in-house PPC team across several accounts, up to 40 users |
| Business | ₹599/user/month, ₹6,499/year | Flight-date forecasts, the owner command center, and SSO for larger media teams |
Billing is per seat in rupees with GST-compliant invoices, annual billing available. Every paid plan opens with a 14-day full-access trial on Business, sample project preloaded, no card required. See the full pricing page for what each tier includes.
The rest of the workspace
A PPC manager's calendar is really a stack of other people's deadlines: client flight dates, budget cycles, creative deadlines from an outside designer. The rest of the workspace is built to keep all of that visible in one place without needing a separate status call for each account.
- The "my day" screen shows what's due for launch today, with one tap to flag a blocker (a creative that hasn't cleared review, for instance) and pull in the right person
- No screenshots, keystroke logging or activity tracking. The review gate measures whether a campaign passed checks, not how long someone stared at the screen doing it
- The owner command center rolls PPC's launch pipeline up alongside every other team, so an agency owner can see which accounts have launches pending this week
- ShipSprint connects to Claude and ChatGPT, so "which campaigns are ready to launch" or "what's blocking the Q4 push" can be answered in plain language
Common questions
No. There's no integration with ad platforms. Spend, impressions, clicks and performance stay in the platforms you already use to run campaigns. ShipSprint tracks the coordination work around a launch: whether the checklist is done, whether it passed review, whether the flight date is at risk. It's not a reporting dashboard for ad performance.
A little, on purpose. The limit means a campaign can't sit in "ready to launch" and get pushed live without a second look once the column's full. That pause is the point. Teams running paid media on someone else's budget generally find a deliberate thirty-second gate cheaper than the alternative: an unreviewed campaign live overnight.
Yes. Build the checklist once, your actual sequence of creative approval, tracking setup, budget confirmation and copy review, save it as a board template, and every new campaign starts from it. Edit the template and future campaigns pick up the change; campaigns already in flight aren't retroactively altered.
Free covers up to 5 users and 2 projects, forever, enough to try the launch-checklist template on one account. Team is ₹299 per user per month (₹2,899/year) for up to 40 users, which usually covers a small agency team across several client accounts as separate projects. Business, ₹599 per user per month (₹6,499/year), adds the flight-date forecasts and owner command center. Every paid plan opens with a 14-day full-access trial on Business, no card required.
Yes. Templates are saved per project, so one client's launch sequence (say, an extra legal sign-off step) doesn't have to match another's. Each account keeps its own checklist while everyone still works inside the same workspace and the same owner-level view.
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