KOLKATA × MARKETING AGENCIES

Project Management Software for Marketing Agencies in Kolkata

For Kolkata marketing agencies whose busiest client season and their own team's biggest holidays tend to arrive together. How ShipSprint plans the work, tracks the hours and keeps each client's requests in order.

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The festive rush, and the team's own festival

For many consumer brands, the festive months are when the year's biggest campaigns run. In Kolkata that period includes Durga Puja in the autumn, the city's big regional festival, with Diwali close behind. The same weeks that bring the most briefs are the weeks your designers, writers and account managers most want to be with their families.

Agencies usually handle this with goodwill and late nights, and find out in October which campaign was underestimated. A better answer is to plan the season with real capacity in front of you. On Team and up, approved leave, out-of-office and public holidays count towards capacity, so you can see in August that the second week of the Puja season has two designers instead of five, and either bring the work forward, book freelance help or tell the client early.

Holi in the spring and the regional festivals that colleagues from other states celebrate go into the same plan. If your agency works some Saturdays, plan around those days as well.

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Briefs that arrive in a phone call

A lot of agency work starts informally: a call from the client, a forwarded photo of the packaging, a voice note asking for "one more version". None of it feels like a task when it arrives, so it isn't recorded, and at the end of the month the retainer has quietly absorbed work nobody priced.

ShipSprint gives every incoming ask one place to land. The triage inbox collects new requests, and an account lead decides which client and campaign they belong to before anyone starts. The request then sits on that client's board, where everyone can see that a fourth round of revisions is a fourth round.

Per-column WIP limits on each board stop the studio from taking on another campaign while three are stuck in client review. The limit is a visible number, which makes "we can start this on Monday" an easier conversation than "we're busy".

For an agency owner

What changes on a retainer-heavy roster

Marketing has its own templates and vocabulary: campaigns, content calendars and launch checklists, not a sprint board with the labels changed.

Time per retainer

On Team and up, logging time takes about five seconds beside the task just done, and the hours roll up under the client they belong to.

Reminders to the person

A missing day reminds the designer or writer who missed it, not their manager. Nothing records screens, keystrokes or activity.

Brand notes in the wiki

Each client's tone, logo rules and approval contacts on a wiki page with history. Any line in a brief can be turned into a task.

Blocked on the client

When work is waiting on client feedback, "I'm blocked" on the my-day screen pulls in the account lead with the context attached.

Every account in one view

On Business, the owner command center and a Monday digest show each client's work without a status meeting.

Knowing which clients pay for themselves

Once hours are logged against each client's project, the timesheet answers a question most agency owners can only guess at: which retainers cost more studio time than they bring in. That's a renewal conversation you can have with numbers instead of instinct.

On Business, scorecards add delivered work and logged hours per person, adjusted for approved leave and visible to the person they describe. Nobody gets marked down for taking Puja week off, and nobody is surprised by their own numbers.

Using ShipSprint from Kolkata: the practical details

Who you're buying from. ShipSprint is made in Hyderabad by Quantuva Technologies Pvt. Ltd. You're billed in rupees with GST-compliant invoices, and support works through email and in-app chat.

Time zones. Support works in IST, the same as you, and usually answers within the same working day. Plan the festive calendar carefully; the clock won't get in your way.

Billing. Seats are charged per user in rupees through Razorpay. Listed prices exclude GST, which is added on the invoice, and a valid GSTIN lets you claim input-tax credit. Your accountant can confirm the treatment.

Data protection. Campaign work often carries personal data, such as contest entries or lead lists, and that falls under the Digital Personal Data Protection Act, 2023. Check the sub-processor list and the security overview against the Act and your client contracts before any of it goes into a task.

FAQ

Questions from Kolkata agencies

On Team and up, capacity counts public holidays and each person's approved leave and out-of-office, so the Puja weeks show up as reduced capacity when you plan the season.

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