READING × MARKETING AGENCIES

Project Management Software for Marketing Agencies in Reading

For Reading agencies whose campaigns hang on a client's product launch or event date, and whose content pipeline is always fuller than it looks. How ShipSprint handles both, and what to know before buying from a company in India.

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When the client's launch date moves, everything else moves too

Agencies that market business products work to someone else's timetable. The landing page, the launch emails, the case study and the paid campaign are all planned backwards from the day the client says the product ships. Then the client's engineering team slips by three weeks, and the agency has a fully booked studio for a launch that isn't happening yet, and nothing ready for the work that's now due instead.

The fix isn't a better guess at the client's date. It's being able to see, quickly, what depends on that date and who is booked on it, so the plan can be rebuilt in an afternoon rather than a week.

In ShipSprint, each client's launch is its own project, with cards for every deliverable and a launch checklist from the marketing template. When the date changes, the account lead can see every card tied to it, who owns each one, and what else those people are booked on.

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₹299per user per month on Team, hours logged per client
₹599per user per month on Business, with scorecards
Unlimitedclient projects on Business
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The content pipeline

Keeping the studio from overfilling

B2B content tends to queue up: whitepapers, blog posts, webinar decks, each waiting on a subject-matter review.

WIP limits per stage

Set a limit on drafting and on review, and the board shows when the writers have more open pieces than they can finish.

Reviews as a column

Work waiting on the client's expert sits in its own column, so “stuck with the client” is visible at a glance.

Briefs through triage

New requests go to the triage inbox and get sized before they join the pipeline, so a small ask doesn't quietly become a week of work.

Source notes in the wiki

Product facts, interview notes and approved claims for each client in the wiki, with page history.

Hours and capacity, account by account

On Team and up, logging time takes about five seconds beside the card just finished, and timesheets collect it by person and client. If a launch keeps moving and the client keeps asking for revised assets, the hours show it, which is the evidence an account lead needs for a fee conversation.

Capacity planning on Team and up counts approved leave, out-of-office and public holidays. Launches and events near the bank holiday weekends, Easter, or Christmas to New Year can be planned against the people who will actually be at work.

On Business, scorecards show each person's delivered work and logged hours, adjusted for leave and visible to them, and the owner command center shows every client on one screen. There's no screenshot capture, keystroke logging or activity tracking. ShipSprint also isn't a CRM: it doesn't hold contacts or a sales pipeline.

Using ShipSprint from Reading: what an agency owner should check

Who you're buying from. Quantuva Technologies Pvt. Ltd. in Hyderabad, India, is the company behind ShipSprint. There's no office or local entity in the UK, and support is via email and in-app chat.

Time zones. IST is 5 hours 30 minutes ahead of Reading in winter and 4 hours 30 minutes ahead in summer. Expect replies the same working day, Indian time, which suits questions you send before lunch.

Billing. We bill per seat in Indian rupees through Razorpay, and your bank converts the charge into pounds. Check with your accountant how VAT applies to services from overseas.

Data protection. Lead lists, event attendees and interviewee details are personal data under the UK GDPR and the Data Protection Act 2018. See the sub-processor list and the security overview, and weigh them against your obligations and what each client's contract permits.

FAQ

Questions from Reading agencies

Each launch is a project, so you can see every card that belongs to it and who owns each one, and re-plan from there. Capacity planning on Team and up then shows whether the new dates fit around leave.

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