Project Management Software for Marketing Agencies in Gurugram

Where retainer margin goes missing

An agency retainer is priced on an assumption about effort. The effort then changes in small steps nobody records: a layout reworked after the client's brand team comments, a caption rewritten for a regional version, a second round of approvals when the first reviewer forwards it to someone more senior. Each change feels like part of the same task, so the hours rarely get logged against it.

By the time the retainer comes up for renewal, the account looks profitable on paper and isn't in practice. The work was done; it simply arrived through too many channels (email, chat, a call) for anyone to count it.

ShipSprint gives every incoming ask one entry point: a triage inbox where the account lead decides what becomes work, for which client and campaign, before anyone in the studio starts on it. A revision round becomes its own task, so it can be seen, scheduled and, on Team and up, timed.

Revision rounds you can put a number on

On Team and up, a designer or writer logs time in about five seconds beside the task they've just closed. Since each task belongs to a client's project and a campaign, timesheets show the hours each account actually consumed, including the third round on a banner nobody planned for. That's the figure an account lead needs when the scope conversation comes.

A missed entry triggers a reminder to the person concerned, not a note to their manager, and there are no screenshots, keystroke logging or activity tracking. Creative people log their own hours, and that's all the product records.

Festive-season capacity

If your clients plan campaigns around Diwali and Holi, those are also weeks when your own people want leave. Capacity planning on Team and up counts approved leave, out-of-office and public holidays, including Haryana's state list and the regional festivals that colleagues from other states observe, which differ from state to state. If the agency works some Saturdays, plan on the days people are actually in.

For a client whose brand team sits abroad, add their public holidays as well. A campaign can't go live on time if the person who signs off is away that week.

Signing up from Gurugram: four things to know

Who you're buying from. ShipSprint comes from Quantuva Technologies Pvt. Ltd., built in Hyderabad and billed in rupees with GST-compliant invoices. You reach support by email or in-app chat.

Time zone. No gap to manage: support runs on IST and generally answers within the same working day.

Billing. Per-seat charges go through Razorpay in rupees. Quoted prices exclude GST; the invoice shows it, and with a valid GSTIN you can normally claim input-tax credit. Check the details with your accountant.

Data protection. Client contact lists and campaign data with personal details fall under the Digital Personal Data Protection Act, 2023, and a client's own contract may be stricter. Go through the sub-processor list and the security overview against both before uploading anything of that kind.